The Cool Parents
Key Message: Scrub Daddy & Scrub Mommy are the ultimate cool parents.
Tagline: The cool parents.
Scrub Daddy & Scrub Mommy take over spring break…
The Ultimate Cool Parents campaign aims to position Scrub Daddy & Scrub Mommy as more than just a cleaning products, but as supportive companions for college-aged Gen Z, offering practical solutions with a humorous twist. Through a mix of social engagement, interactive installations, a hotline for life advice, and a memorable Spring Break Experience, Scrub Daddy & Scrub Mommy will demonstrate how cleaning can be cool and empowering, while simplifying the journey of adulting for the college crowd.
Pre-Launch
Social, Out of Home, & Merch
Instagram Posts
Instagram Feed
Tweets
Instagram Stories
Tiktok
Out Of Home
Merch
Spring Break Experience
The Scrub Daddy Showdown, Scrubar, Pop Up Scrub Tent, Scrubble Bus, and Cool Line
Scrub Daddy Showdown Stage
In this gameshow, contestants compete in a series of challenges that test their knowledge and creativity in life hacks and cleaning hacks. Each challenge is set up at different stations around the Scrub Daddy pool/foam party area, where contestants have to answer trivia questions and compete in challenges to win an all-expenses paid vacation and a life time supply of Scrub Daddy Supplies.
Scrubar
Pop Up Scrub Tent
Scrubble Bus
Cool Line
Post Launch
Scrub Daddy and Scrub Mommy’s Beginners Kit
Beginners Kit
Team: Hannah Robson, Sophie Centazzo, Carson Page, Brooke Sturgis, and Riley Ferris
Personal Contributions: Concept, Strategy, Instagram Posts, Tiktok, Merch, Scrub Daddy Pop Up Tent, Scrubble Bus, and Voice Talent in the Cool Line call