Get Saucy. Get Banza.

How can Banza convey the magic of chickpeas? Introducing 'The Main Chick'—a bold, saucy chickpea character who's not just a part of the meal but the star of the show. This saucy persona embodies the vibrant and playful spirit of Banza, engaging Gen Z consumers with her cheeky charm and witty banter. 'The Main Chick' isn't just another food option; she's the main course, promoting chickpeas as a protein-packed, delicious, and environmentally sustainable choice. Our strategy is through social, out of home, merch, experiential, and a 30 second film.

Social

OOH

Merch

Products

Experience

Brand Film

Project Manager / Photography: Anabel Gonzalez

Art Direction/ Concept / Social / Product/ Merch / Makeup: Riley Ferris

Social: Anjani Dubey

Experiential / OOH: Jojo Perell

Videography: Francisco Micheli

Color: Maria Pelletier

Animation: Fernanda Zancheta

Styling/BTS: Daniella Despradel

Talent: Maria Rodrigues, Sofia Crawford, Camila Rocha